MSK Clinics Group becomes Bonica Healthcare to support next phase of growth

MSK Clinics Group rebrands as Bonica Healthcare to support next phase of growth

• Bonica Healthcare currently spans eight UK clinics as it sets out growth plans to become one of the UK’s leading providers of MSK treatment.

• Aims to bring exceptional clinics together in one group, invest in their capabilities and support practitioners to build on the outstanding patient care they already deliver.

MSK Clinics Group has rebranded as Bonica Healthcare, marking the next phase of its growth plans and ambition to build one of the UK's leading multidisciplinary providers of private musculoskeletal (MSK) care.

Operating across eight clinics from Glasgow to London, Bonica Healthcare brings physiotherapy, osteopathy and chiropractic care together under one group. Its mission is to unite best-in-class independent practices into a single supportive group that delivers exceptional, coordinated care and improved patient outcomes across all of its clinics.

The rebrand reflects the group's ambition to address the fragmented MSK market across the UK, where patients can find themselves navigating disconnected practitioners and services, often repeating their story and lacking clarity around their treatment.

The new brand also encapsulates Bonica Healthcare's dedication to a practitioner-first approach, empowering clinicians to focus on patient outcomes rather than back-office complexity. As part of this approach, Bonica Healthcare invests in each clinic it acquires to provide the infrastructure, technology, marketing and support that single-site practices rarely have access to.

Bonica Healthcare is pursuing a strategy of sustainable growth, investing in its existing network to support organic growth and acquiring new clinics across the UK to serve patients in new locations.

The brand name is inspired by Dr John Bonica, an Italian-American physician and former professional wrestler whose personal experience of chronic pain helped inspire his pioneering work in transforming the medical community's approach to pain management.

This rebrand marks the beginning of an exciting phase of growth for the business as we expand our geographical reach, broaden our clinical capabilities and invest in our existing practices. By bringing complementary specialisms together under one group, we can offer a more coordinated experience for patients while giving practitioners the support, infrastructure and investment they need to develop their businesses.

Rob Liguz, Investment Director, Bonica Healthcare

The launch of Bonica Healthcare comes at a time of growing demand for MSK support, driven by an ageing population, increasing pressure on NHS services and a greater recognition of the daily impact of musculoskeletal conditions. Bonica Healthcare aims to provide a more seamless and transparent experience, ensuring patients receive the treatment they need and remain fully involved in decisions about their care.

Bonica Healthcare gives us a brand that better reflects our purpose to build the UK's most trusted hub for bone, joint and muscle care. We are committed to investing in our practices and fostering a people-first approach that empowers our practitioners to deliver the outstanding care they want to provide for their patients.

Gareth Foster, Marketing Director, Bonica Healthcare

Bonica Healthcare is a UK healthcare group helping people move and feel better, through chiropractic, osteopathy and physiotherapy alongside specialist services including podiatry and men’s and women’s health. For more information, visit bonicahealthcare.co.uk/group.